FOR-A 4K kit for MediaPro International (Middle East)

High performance system for live events

Dubai, UAE, 24 August 2023 –  FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years' experience, has delivered a flyaway kit to mediaPro International, the event production & technology specialist based in Dubai. The system is designed to meet the demands of live, multimedia events.

MediaPro is a leading techanical production and rental company with a strong presence across the Middle East. Alongside creative design solutions and management services, it provides a comprehensive rental service for all technical needs for events. As a company it prides itself on having state of the art technology. A key endeavour is to provide high resolution displays, through a variety of source formats including computers and cameras.

To meet this requirement, the new kit from FOR-A provides 4K capabilities thanks to FOR-A’s strengths in 12GSDI connectivity. At the heart of the system is the HVS-1200 compact production switcher, which is perfect for live events, being compact and powerful, but with extensive keying, layering and transitioning thanks to the unique FOR-A MELite^™ technology. To simplify set-up and monitoring, the HVS-1200 has integrated multi viewer functionality.

To provide seamless inputs for sources with a range of frame rates and colour spaces, the system also includes eight FA-9600 multi-purpose signal processors. These are used for frame synchronisation and conversion, and colour space conversion to support wide colour gamut and high dynamic range sources and outputs.

"Our clients are the leading commercial enterprises and government bodies in the region who concentrate on getting their message across through events; by relying on mediaPro to provide impactful technological solutions for creating memorable audience experiences," said Neeraj Pola Technical Director - Video.

"FOR-A has a strong presence in the Middle East, with a great technical and support team. This gives us a great deal of confidence in choosing and using their equipment," added Neeraj.

Mohammed Abu Ziyadeh, FOR-A Regional Manager for the Middle East and Africa, added "Live events are now expected to bring a big impact, whether it is a rock concert or a fashion show. Our products are based on solid hardware, and convenient SDI connectivity which means the mediaPro International team know they can quickly assemble the system they need, wherever they need it."